Our Team
Susan Knorr, Principal
Susan brings over 20 years of experience in executive sales and
marketing management. She has launched dozens of software
products and Internet services, and has experience with a variety of
technologies including hardware, software, database, security, network
management, Internet services and social media. She has co-founded
and sold a software company of her own and most recently assisted with
the acquisition by Oracle of a security company.
Susan has held senior level leadership positions at Central Point
Software (desktop management tools), Quarterdeck (Internet software),
Quova (business intelligence solutions), Bharosa (security software)
and Oracle (identity management). She has sold to a wide variety of
industries including finance, e-commerce, manufacturing, internet
service providers, and SaaS companies.
Her experience includes direct sales to small, mezzanine, mid-size and
Fortune 500 companies. She has managed direct sales, inside sales,
internet marketing, value-added reseller sales, retail channel sales, and
on-line sales. She has extensive International experience selling to over
100 countries worldwide. Her expertise includes sales strategy,
marketing strategy, marketing communications and tactical execution of
sales and marketing plans.
Susan brings over 20 years of experience in executive sales and
marketing management. She has launched dozens of software
products and Internet services, and has experience with a variety of
technologies including hardware, software, database, security, network
management, Internet services and social media. She has co-founded
and sold a software company of her own and most recently assisted with
the acquisition by Oracle of a security company.
Susan has held senior level leadership positions at Central Point
Software (desktop management tools), Quarterdeck (Internet software),
Quova (business intelligence solutions), Bharosa (security software)
and Oracle (identity management). She has sold to a wide variety of
industries including finance, e-commerce, manufacturing, internet
service providers, and SaaS companies.
Her experience includes direct sales to small, mezzanine, mid-size and
Fortune 500 companies. She has managed direct sales, inside sales,
internet marketing, value-added reseller sales, retail channel sales, and
on-line sales. She has extensive International experience selling to over
100 countries worldwide. Her expertise includes sales strategy,
marketing strategy, marketing communications and tactical execution of
sales and marketing plans.
Carlos A. Machado, Principal
Carlos brings over 20 years of consulting and business experience at
early-stage and established technology companies. He has created and
managed software development, professional services and customer
support organizations. He has managed engagements delivering
multi-million dollar solutions for Fortune 100 customers, and has
worked directly with senior management in industries including financial
services, consumer packaged goods, manufacturing, life sciences, food
and agriculture.
Carlos has held senior leadership positions at WIPRO Technologies
(global high-tech services), Quova (geolocation solutions), Model N
(revenue management and electronic marketplaces), Comergent
(demand-chain management), Sybase (interactive TV and media
management) and Agbiolab (biotechnology consulting).
He has had complete responsibility for global delivery of services,
managed offshore resources, led sales, and participated in international
business development efforts in various industries. His experience
includes management and technical consulting, program and project
management, software development, systems integration and customer
support.
Carlos brings over 20 years of consulting and business experience at
early-stage and established technology companies. He has created and
managed software development, professional services and customer
support organizations. He has managed engagements delivering
multi-million dollar solutions for Fortune 100 customers, and has
worked directly with senior management in industries including financial
services, consumer packaged goods, manufacturing, life sciences, food
and agriculture.
Carlos has held senior leadership positions at WIPRO Technologies
(global high-tech services), Quova (geolocation solutions), Model N
(revenue management and electronic marketplaces), Comergent
(demand-chain management), Sybase (interactive TV and media
management) and Agbiolab (biotechnology consulting).
He has had complete responsibility for global delivery of services,
managed offshore resources, led sales, and participated in international
business development efforts in various industries. His experience
includes management and technical consulting, program and project
management, software development, systems integration and customer
support.
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